Durian Fruit Market Size Expected to Hit US$ 41.9 Billion by 2035, exhibiting 7.3% CAGR: Fact.MR Analysis

Durian Exporters Tap Cold Chain Innovation to Meet Global Demand Boom

ROCKVILLE, MD, UNITED STATES, May 15, 2025 /EINPresswire.com/ -- The global durian fruit market will grow from USD 20.7 billion in 2025. Demand for durian fruit is set to reach USD 41.9 billion by 2035. Rising demand for exotic tropical fruits is driving the demand. Besides this, Western consumers now seek premium, flavorful fruits with health benefits. As a result, demand remains strong as durian is filled with fiber, antioxidants, and vitamin C in every bite. Asian cuisine’s popularity is pushing durian into new global kitchens. Cold chain innovation encourages exporters to maintain freshness at long distances. As a result, advanced packaging tackles spoilage and odor during transit.

Thailand, Malaysia, and Vietnam work towards upgrading farms and post-harvest facilities. Companies in these countries invest in blockchain, automation, and quality certifications. Companies take such initiatives to meet rising demand in China, Japan, and the U.S. Supermarkets, hypermarkets, and online platforms carry more durian products. Based on the analysis, Frozen pulp and paste dominate sales due to convenience and shelf life. Consumers also enjoy durian snacks, desserts, and ready-to-eat formats. “Durian is now a global superfruit,” says a Fact.MR analyst. “It’s evolving fast with tech, taste, and export strategy.”

For More Insights into the Market, Request a Sample of this Report:
https://www.factmr.com/connectus/sample?flag=S&rep_id=10745

Growth Drivers Fueling Market Expansion

The demand for durian fruit is rising with multiple macro and microeconomic drivers. A key factor is the rising preference for tropical and exotic fruits among consumers in North America and Europe. Durian is also known for its strong flavor and dense nutrient profile. As a result, it appeals to health-conscious buyers seeking vitamin-rich alternatives.

In addition to this, the influence of global culinary trends, particularly the rise of Asian fusion cuisines, has introduced durian to a wider populace. Digital retail expansion and improved cold chain logistics also lead durian exporters to deliver high-quality fruit globally. As a result, it overcomes perishability challenges and expanding their consumer base.

Regional Insights

China remains the largest and fastest-growing durian market. The market in China is projected to expand at 8.1% CAGR through 2035. Research also shows that the demand is driven by rising disposable income, urbanization, and the cultural integration of durian in food products. In the U.S., increasing popularity of Asian foods and health-focused consumers support a 6.2% CAGR. In contrast, South Korea and Japan embrace premium durian desserts and snacks, with growth rates of 6.8% and 6.5%, respectively. Also, Europe, the U.K., France, and Germany show steady growth with multicultural influences and expanding ethnic retail sectors.

Key Takeaways from the Market Study

Durian market to reach USD 41.9 billion by 2035.
CAGR for durian fruit market is projected to reach at 7.3% during the forecast period.
Frozen pulp & paste hold a 62.3% market share in 2025.
Supermarkets & hypermarkets lead with 48.9% share in 2025.
China grows fastest at 8.1% CAGR during the forecast period.
S. durian market is likely to rise at 6.2% CAGR.

Survey Insights and Stakeholder Priorities

A Fact.MR survey shows global priorities are clearly defined. Nearly, 82% demand global certifications for premium market access. 76% stress cold chain modernization to reduce spoilage risks. Product variety wins new users and expands buyer interest. Asian growers praise government support and high-yield durian varieties. In addition to this, European buyers seek healthy and odor-controlled options. North America focuses on online retail and influencer marketing.

Get Customization on this Report for Specific Research Solutions:
https://www.factmr.com/connectus/sample?flag=S&rep_id=10745

Companies Targeting Global Taste Buds

Charoen Pokphand Group leads with massive orchards and cold chain control. The company supplies Monthong durian across China through direct partnerships. Besides this, Hernan Corporation dominates Musang King with halal certification and traceability. Also, Sunshine International works towards year-round availability using climate storage. Another player, Thai Agri Foods exports paste and flavored durian items. Top Fruits Sdn Bhd targets Japan and Korea with strict compliance.

There is a contrast in the strategic approach taken by established players and smaller firms. While the focus of established players is on expansion, smaller firms explore ready-to-eat durian for health-conscious urbanites. According to the Fact.MR analysis, over 80% of firms invest in green logistics and packaging. These durian fruit exporters aim to reduce waste and boost export performance worldwide.

Segmental Insights

Frozen pulp and paste dominate with a 62.3% share in 2025 by product type. Consumers prefer is rising with increased convenience to consume, extended shelf life, and versatility in recipes. In contrast, the whole fruits still hold demand in Southeast Asia but remain niche in export markets. The demand is rising due to perishability and odor concerns.

Supermarkets and hypermarkets hold the majority at 48.9% with better cold storage infrastructure by distribution channel. Convenience and specialty stores cater to niche premium segments, while online channels are rapidly expanding in urban areas.

Check out More Related Studies Published by Fact.MR:

The global corn oil market is poised for steady growth, projected to expand at a CAGR of 8% from 2023 to 2033, doubling in value over the decade.

The canned cocktails market is projected to grow at a 20% CAGR, rising from USD 51.8 billion in 2025 to USD 322.1 billion by 2035.

About Us:

Fact.MR is a distinguished market research company renowned for its comprehensive market reports and invaluable business insights. As a prominent player in business intelligence, we deliver deep analysis, uncovering market trends, growth paths, and competitive landscapes. Renowned for its commitment to accuracy and reliability, we empower businesses with crucial data and strategic recommendations, facilitating informed decision-making and enhancing market positioning.

With its unwavering dedication to providing reliable market intelligence, FACT.MR continues to assist companies in navigating dynamic market challenges with confidence and achieving long-term success. With a global presence and a team of experienced analysts, FACT.MR ensures its clients receive actionable insights to capitalize on emerging opportunities and stay competitive.

Contact:
11140 Rockville Pike
Suite 400
Rockville, MD 20852
United States
Tel: +1 (628) 251-1583
Sales Team: sales@factmr.com
Follow Us: LinkedIn | Twitter | Blog

S. N. Jha
Fact.MR
+1 628-251-1583
sales@factmr.com