Programmatic Advertising Platform Market Expected to Reach $116.96 Billion by 2034 with a CAGR of 26.8%

The surge in digital advertising due to the global expansion of the internet has led to increased demand for programmatic advertising platforms.

NEW YORK CITY, NY, UNITED STATES, December 17, 2024 /EINPresswire.com/ -- Our detailed report on programmatic advertising platforms covers all the major aspects, such as market size, share, trends, developments, and competitive landscape, to offer an in-depth market analysis.

The programmatic advertising platform market size was valued at USD 10.87 billion in 2024. The market is anticipated to grow to USD 116.96 billion by 2034. It is anticipated to exhibit a CAGR of 26.8% from 2025 to 2034.

𝐖𝐡𝐚𝐭 𝐈𝐬 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐚𝐭𝐢𝐜 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦?

A programmatic advertising platform is software that uses automation and algorithms for media buying. The platform enables digital publishers to buy and sell ad spaces automatically. With programmatic advertising platforms, publishers can segment audience data and identify the most efficient ad placements. Also, these platforms can assist with running auctions, getting real-time insights, and ensuring efficienct use of budgets.
Programmatic advertising platforms take several forms, including demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs). DSPs are used by marketers, whereas SSPs are meant for publishers. DMPs, on the other hand, can be used by both publishers and marketers. With the rising significance of data analytics in marketing strategies, the programmatic advertising platform market demand is projected to rise.

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 𝐂𝐨𝐩𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐞𝐩𝐨𝐫𝐭:
https://www.polarismarketresearch.com/industry-analysis/programmatic-advertising-platform-market/request-for-sample?utm_source=EIN&utm_medium=EIN&utm_campaign=EIN&utm_id=01

𝐖𝐡𝐚𝐭 𝐀𝐫𝐞 𝐊𝐞𝐲 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬?

• The market for programmatic advertising platforms is projected to reach USD 116.96 billion by 2034, exhibiting a CAGR of 26.8% from 2025 to 2034.

• The ability of programmatic advertising platforms to target specific audiences and drive engagement is compelling enterprises to adopt these solutions.

• The market segmentation is primarily based on deployment model, pricing model, platform type, ad format type, end use, and region.

• The programmatic advertising platform market report offers market insights into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

𝐖𝐡𝐨 𝐀𝐫𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬?

The top market participants are focusing on R&D and strategic developments such as mergers, acquisitions, and collaborations to improve their market reach.

𝐀 𝐟𝐞𝐰 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐚𝐭𝐢𝐜 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐦𝐚𝐫𝐤𝐞𝐭 𝐤𝐞𝐲 𝐩𝐥𝐚𝐲𝐞𝐫𝐬 𝐚𝐫𝐞:

• Adobe Inc.
• com, Inc.
• Criteo
• Google LLC
• Magnite Inc.
• PubMatic
• Rocket Fuel Inc.
• ROKU, INC
• Netflix
• The Trade Desk, Inc.
• Yahoo Inc.

𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐟𝐨𝐫 𝐚 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐨𝐧 𝐭𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 𝐁𝐞𝐟𝐨𝐫𝐞 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞:
https://www.polarismarketresearch.com/industry-analysis/programmatic-advertising-platform-market/request-for-discount-pricing?utm_source=EIN&utm_medium=EIN&utm_campaign=EIN&utm_id=01

𝐖𝐡𝐚𝐭 𝐀𝐫𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐫𝐢𝐯𝐞𝐫𝐬 𝐚𝐧𝐝 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬?

• Growing Adoption by SMEs: Small and medium-sized enterprises (SMEs) are increasingly adopting programmatic advertising platforms, owing to their various benefits such as affordability, scalability, and targeted approach. This growing adoption is contributing to the programmatic advertising platform market expansion.

• Rising Social Media Usage: Social media is a major channel for digital advertising owing to the presence of an extensive user base and advanced targeting functionalities. Programmatic advertising platforms enhance this by enabling advertisers to place targeted ads on these platforms.

• Increasing Usage of Analytics: Advertisers are increasingly using data analytics to improve their market campaigns and increase their return on investment. This shift is projected to drive the programmatic advertising platform market development in the upcoming years.

𝐖𝐡𝐢𝐜𝐡 𝐑𝐞𝐠𝐢𝐨𝐧 𝐋𝐞𝐚𝐝𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐞𝐦𝐚𝐧𝐝?

• North America: North America accounted for a significant market revenue share in 2024, owing to its highly developed digital ecosystem and advanced technological infrastructure. Besides, the substantial surge in internet adoption has led to increased demand for programmatic advertising platforms in the region.

• Asia Pacific: The Asia Pacific programmatic advertising platform market is poised to witness the highest CAGR from 2025 to 2034. The rising middle class in major economies across the Asia Pacific is driving a surge in consumer spending on digital services and products. The booming e-commerce sector has further led to an increase in the demand for programmatic advertising solutions.

𝐈𝐧𝐪𝐮𝐢𝐫𝐞 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 𝐁𝐞𝐟𝐨𝐫𝐞 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞:
https://www.polarismarketresearch.com/industry-analysis/programmatic-advertising-platform-market/inquire-before-buying?utm_source=EIN&utm_medium=EIN&utm_campaign=EIN&utm_id=01

𝐇𝐨𝐰 𝐈𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐃𝐨𝐧𝐞?

𝐁𝐲 𝐃𝐞𝐩𝐥𝐨𝐲𝐦𝐞𝐧𝐭 𝐌𝐨𝐝𝐞𝐥 𝐎𝐮𝐭𝐥𝐨𝐨𝐤:

• Cloud-based
• On-premises

𝐁𝐲 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐌𝐨𝐝𝐞𝐥 𝐎𝐮𝐭𝐥𝐨𝐨𝐤:

• CPM (Cost Per Mile)
• CPC (Cost Per Click)
• CPV (Cost Per View)
• Others

𝐁𝐲 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐓𝐲𝐩𝐞 𝐎𝐮𝐭𝐥𝐨𝐨𝐤:

• Demand-Side Platform (DSP)
• Supply-Side Platform (SSP)
• Ad Exchange

𝐁𝐲 𝐀𝐝 𝐅𝐨𝐫𝐦𝐚𝐭 𝐎𝐮𝐭𝐥𝐨𝐨𝐤:

• Display Advertising
• Video Advertising
• Mobile Advertising
• Native Advertising

𝐁𝐲 𝐄𝐧𝐝 𝐔𝐬𝐞 𝐎𝐮𝐭𝐥𝐨𝐨𝐤:

• Advertisers & Publishers
• Media Buyers
• Data Management Platform (DMP)
• Others

𝐁𝐲 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐎𝐮𝐭𝐥𝐨𝐨𝐤:

• 𝐍𝐨𝐫𝐭𝐡 𝐀𝐦𝐞𝐫𝐢𝐜𝐚
o US
o Canada

• 𝐄𝐮𝐫𝐨𝐩𝐞
o Germany
o France
o UK
o Italy
o Spain
o Netherlands
o Russia
o Rest of Europe

• 𝐀𝐬𝐢𝐚 𝐏𝐚𝐜𝐢𝐟𝐢𝐜
o China
o Japan
o India
o Malaysia
o South Korea
o Indonesia
o Australia
o Vietnam
o Rest of Asia Pacific

• 𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐬𝐭 & 𝐀𝐟𝐫𝐢𝐜𝐚
o Saudi Arabia
o UAE
o Israel
o South Africa
o Rest of Middle East & Africa

• 𝐋𝐚𝐭𝐢𝐧 𝐀𝐦𝐞𝐫𝐢𝐜𝐚
o Mexico
o Brazil
o Argentina
o Rest of Latin America

𝐁𝐫𝐨𝐰𝐬𝐞 𝐏𝐌𝐑'𝐬 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐚𝐭𝐢𝐜 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 𝐂𝐨𝐯𝐞𝐫𝐚𝐠𝐞 𝐟𝐫𝐨𝐦 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐏𝐮𝐛𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬:
The global programmatic advertising platform industry is expected to reach USD 116.96 billion by 2034, exhibiting a CAGR of 26.8% during the forecast period.

𝐁𝐫𝐨𝐰𝐬𝐞 𝐌𝐨𝐫𝐞 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭𝐬:
𝐀𝐢𝐫 𝐒𝐭𝐚𝐫𝐭𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭:
https://www.polarismarketresearch.com/industry-analysis/air-starter-market

𝐑𝐨𝐭𝐚𝐫𝐲 𝐚𝐧𝐝 𝐑𝐅 𝐉𝐨𝐢𝐧𝐭𝐬 𝐌𝐚𝐫𝐤𝐞𝐭:
https://www.polarismarketresearch.com/industry-analysis/rotary-and-rf-rotary-joints-market

𝐌𝐚𝐭𝐞𝐫𝐢𝐚𝐥 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐜𝐬 𝐌𝐚𝐫𝐤𝐞𝐭:
https://www.polarismarketresearch.com/industry-analysis/material-informatics-market

𝟑𝐃 𝐑𝐞𝐜𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧 𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐌𝐚𝐫𝐤𝐞𝐭:
https://www.polarismarketresearch.com/industry-analysis/3d-reconstruction-software-market

𝐅𝐥𝐨𝐚𝐭 𝐆𝐥𝐚𝐬𝐬 𝐌𝐚𝐜𝐡𝐢𝐧𝐞𝐫𝐲 𝐌𝐚𝐫𝐤𝐞𝐭:
https://www.polarismarketresearch.com/industry-analysis/float-glass-machinery-market

𝐀𝐛𝐨𝐮𝐭 𝐏𝐨𝐥𝐚𝐫𝐢𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠, 𝐈𝐧𝐜:
Polaris Market Research is a global market research and consulting company. The company specializes in providing exceptional market intelligence and in-depth business research services for PMR’s clientele spread across different enterprises. We at Polaris are obliged to serve PMR’s diverse customer base present across the industries of healthcare, technology, semiconductors, and chemicals among various other industries present around the world. We strive to provide PMR’s customers with updated information on innovative technologies, high-growth markets, emerging business environments, and the latest business-centric applications, thereby helping them always to make informed decisions and leverage new opportunities. Adept with a highly competent, experienced, and extremely qualified team of experts comprising SMEs, analysts, and consultants, we at Polaris endeavor to deliver value-added business solutions to PMR’s customers.

Likhil G
Polaris Market Research and Consulting
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