Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in March 2025

The Bundle ID for Plex (g00002687241) ranked first on Samsung Smart TV, while the Bundle ID for Hulu led on Roku (com.hulu.plus.roku). On Apple TV, the Bundle ID for Plex (383457673) was the most popular, and on Amazon Fire TV, the Bundle ID for Fubo (b019dchdzk) held the No. 1 spot

/EIN News/ -- London, April 04, 2025 (GLOBE NEWSWIRE) -- Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics platform, today released the March 2025 Top 100 Most Popular Bundle IDs for Open Programmatic Connected TV (CTV) Advertising.

Pixalate analyzed more than 1.7 billion impressions across 5.7k+ CTV apps with open programmatic advertising to compile this research. The rankings are based on global open programmatic advertising data, as measured by Pixalate. The Bundle IDs are ranked after invalid traffic (IVT) is removed.

The reports also include the top 10 most popular Bundle IDs for each CTV platform in key regions, including North America, Europe, the Middle East, Africa (EMEA), and Latin America (LATAM).

Key Findings:

• On Amazon Fire TV, the top 100 Bundle IDs map to 91 distinct CTV apps
• On Roku, the top 100 Bundle IDs map to 80 distinct CTV apps
• On Apple TV, the top 100 Bundle IDs map to 94 distinct CTV apps
• On Samsung Smart TV, the top 100 Bundle IDs map to 80 distinct CTV apps

100 Most Popular Bundle IDs for programmatic advertising in CTV (March 2025)

Roku

Bundle ID	App Name	App Store ID	Developer Name
com.hulu.plus.roku	Hulu	2285	Hulu LLC
74519	Pluto TV - Free Movies/Shows	74519	Pluto Inc.
122834	Hallmark TV	122834	Hallmark Channel
com.roku.nba	NBA	73249	NBA Properties Inc
145039	Watch OWN	145039	OWN LLC
151908	The Roku Channel	151908	Roku
41468	Tubi - Free Movies & TV	41468	Tubi, Inc
18746	Fox Business Network	18746	Fox News
75636	Travel Channel GO	75636	Scripps Networks LLC
35058	Lifetime	35058	A+E Networks

Amazon Fire TV

Bundle ID	App Name	App Store ID	Developer Name
b019dchdzk	Fubo: Watch Live TV & Sports, Shows, Movies & News	B019DCHDZK	fuboTV
b00kdsgipk	Pluto TV - Watch Free Movies, Shows & Live TV	B00KDSGIPK	Pluto TV
b075nthvjw	Tubi: Watch Free Movies & TV Shows	B075NTHVJW	Tubi, Inc
b00e81o27y	ESPN for Fire TV	B00E81O27Y	ESPN Distribution, Inc.
b00odc5n80	Sling TV	B00ODC5N80	Sling TV LLC
b00i5vt8ky	FOX Sports: Watch NFL, College Football & MLB	B00I5VT8KY	FOX Sports Media Group
b01j62q632	DIRECTV	B01J62Q632	DIRECTV
b00e5nh6yg	Lifetime	B00E5NH6YG	A+E Networks
b004y1wcde	Plex: Stream Movies & TV	B004Y1WCDE	Plex, Inc.
b077bsj3g7	We TV	B077BSJ3G7	AMC Networks

Apple TV

Bundle ID	App Name	App Store ID	Developer Name
383457673	Plex: Watch Live TV and Movies	383457673	Plex Inc.
905401434	Fubo: Watch Live TV & Sports	905401434	fuboTV Inc.
711074743	FanDuel Sports Network	711074743	Diamond Digital Group LLC
518317760	We TV	518317760	WE tv LLC
493619333	MLB	493619333	MLB
1508186374	Peacock TV: Stream TV & Movies	1508186374	Peacock TV LLC
1136238277	DIRECTV	1136238277	DIRECTV, Inc.
330879884	Scripps News	330879884	Media Convergence Group, Inc.
1456618978	BET+	1456618978	BET Networks
317469184	ESPN: Live Sports & Scores	317469184	Disney

Samsung Smart TV

Bundle ID	App Name	App Store ID	Developer Name
g00002687241	Plex	G00002687241	Plex, Inc.
g15147002586	SAMSUNG TV PLUS	G15147002586	Samsung Electronics Co., Ltd.
g17243010190	ESPN	G17243010190	Disney Electronic Content, Inc.
g17198010041	Sling TV	G17198010041	Sling TV L.L.C.
g19068012619	Fubo: Watch Live TV & Sports	G19068012619	fuboTV Inc.
g15115002089	Tubi - Free Movies ＆ TV	G15115002089	Tubi, Inc.
g19171013163	tvplus	G19171013163	Samsung Electronics Co., Ltd.
g18229011675	Pluto TV	G18229011675	Pluto TV, Inc.
com.hulu.plus.samsungtizen	Hulu	G00000057007	Hulu
g00011404933	WeatherNation	G00011404933	WeatherNation

Why is it important to see the top Bundle IDs for CTV apps?

In CTV advertising, programmatic advertisers use “Bundle IDs” to identify specific CTV apps. A lack of standardization around the syntax of Bundle IDs has led to confusion around targeting and measurement, creating a vulnerability that ad fraudsters can exploit.

Pixalate’s Bundle ID to App Store ID mapping APIs can help by consistently handling Bundle IDs, ensuring accurate tracking, measurement, and reporting.

Additionally, the IAB Tech Lab has issued guidelines for using app IDs, and OpenRTB 2.6 has offered support for Channel and Network Objects information to avoid overloading the Bundle ID field.

Download the Top 100 CTV Bundle IDs in March 2025 for each platform here:

Samsung Smart TV
Amazon Fire TV
Apple TV
Roku

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Disclaimer

The content of this press release, and the Top 100 Most Popular Bundle IDs for CTV (the Report), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.

Nina Talcott
                    ntalcott@pixalate.com