Apple reveals deal to let iPhone owners beam video from their phone to Samsung, Vizio and LG TVs without the need to buy an Apple TV box as it prepares to launch its own Netflix rival
- Samsung sprung a surprise by announcing a new TV partnership rivals Apple
- Was quickly followed by other TV makers
- Will allow consumers to stream Apple's content to TVs without an Apple TV box
- Samsung TV will also get an iTunes app to access Apple's content
- Apple is to launch its own rival to Netflix later this year
Apple has revealed a plethora of partnerships to make it easier for uses to stream content to the big screen from their iPads and iPhones without having to buy an extra box.
Samsung sprung a surprise ahead of the CES technology show by announcing a new TV partnership with long-standing rivals, Apple, soon followed by LG, Vizio and others.
It comes as Apple is preparing to launch a rival to Netflix - and means users will be able to watch the shows and movies on the big screen without having to buy an Apple TV.
Samsung sprung a surprise ahead of the CES technology show by announcing a new TV partnership with long-standing rivals, Apple.
The iPhone maker's iTunes Movies and TV Shows app is to be introduced on Samsung smart TVs later in 2019, the first time the two companies have cooperated in such a manner in the TV market.
Support for Apple's wireless AirPlay 2 connection is also to be introduced, meaning Apple iPhone and iPad users will be able to stream content to their Samsung smart TVs.
The two companies have long been rivals in smartphone, tablet and other markets.
The Korean firm's executive vice president for its visual display business, Won-Jin Lee said: 'We pride ourselves on working with top industry leaders to deliver the widest range of content services to our smart TV platform.
'Bringing more content, value and open platform functionality to Samsung TV owners and Apple customers through iTunes and AirPlay is ideal for everyone.'
The company has signed up dozens of new shows to the project so far with big stars such as Reese Witherspoon, Jennifer Aniston and Kristen Wiig already on board.
Apple's Eddy Cue said of the announcement: 'We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favourite content on the biggest screen in their home.'
Vizio also said it will also be supporting HomeKit, and Airplay 2.
Apple says “with AirPlay 2 and HomeKit, you can use Siri on your iPhone to send a video to your TV. Better yet, ask Siri to play a specific show in a specific room.”
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