Apple reveals deal to let iPhone owners beam video from their phone to Samsung, Vizio and LG TVs without the need to buy an Apple TV box as it prepares to launch its own Netflix rival

  • Samsung sprung a surprise by announcing a new TV partnership rivals Apple
  • Was quickly followed by other TV makers
  • Will allow consumers to stream Apple's content to TVs without an Apple TV box
  • Samsung TV will also get an iTunes app to access Apple's content 
  • Apple is to launch its own rival to Netflix later this year 

Apple has revealed a plethora of partnerships to make it easier for uses to stream content to the big screen from their iPads and iPhones without having to buy an extra box.

Samsung sprung a surprise ahead of the CES technology show by announcing a new TV partnership with long-standing rivals, Apple, soon followed by LG, Vizio and others. 

It comes as Apple is preparing to launch a rival to Netflix - and means users will be able to watch the shows and movies on the big screen without having to buy an Apple TV. 

Samsung sprung a surprise ahead of the CES technology show by announcing a new TV partnership with long-standing rivals, Apple. 

Samsung sprung a surprise ahead of the CES technology show by announcing a new TV partnership with long-standing rivals, Apple. 

The iPhone maker's iTunes Movies and TV Shows app is to be introduced on Samsung smart TVs later in 2019, the first time the two companies have cooperated in such a manner in the TV market.

Support for Apple's wireless AirPlay 2 connection is also to be introduced, meaning Apple iPhone and iPad users will be able to stream content to their Samsung smart TVs.

The two companies have long been rivals in smartphone, tablet and other markets.

APPLE'S BILLION DOLLAR NETFLIX KILLER 

Apple's highly anticipated subscription TV service will launch 'in the first half' of next year, a new report has claimed.

According to a new report from The Information, the service will launch in more than 100 countries, according to three people who spoke to the site.

It would put Apple in direct competiton with Netflix and Amazon, both of whom also offer international services.

The company has signed up dozens of new shows to the project so far with big stars such as Reese Witherspoon, Jennifer Aniston and Kristen Wiig already on board. 

Vital Signs ¿ a scripted drama about the life of hip-hop artist Dr Dre ¿ has already been shut down by Apple for featuring cocaine use, an orgy, and 'drawn guns'.

Vital Signs – a scripted drama about the life of hip-hop artist Dr Dre – has already been shut down by Apple for featuring cocaine use, an orgy, and 'drawn guns'.

'Apple is working to launch its new TV service in the U.S. in the first half of next year and will make the app available globally in the following months, the people said,' The Information wrote.

It will include Apple’s original programs free to Apple device owners and also will enable users to sign up for TV network subscriptions owned by other companies, just as Amazon Prime Video subscribers can do through the Amazon Channels feature in the U.S., U.K., Germany and Japan, the people said.

However, Apple's original TV shows are so bland that its own staff have labelled the firm's billion-dollar (£760 million) Netflix rival as 'expensive NBC' – a mocking reference to the channel's reputation for broad, family-friendly programming.

Company executives, including CEO Tim Cook, have refused to authorize shows with 'profanity, violence or gratuitous sex', sources claim.

Vital Signs – a scripted drama about the life of hip-hop artist Dr Dre – has already been shut down by Apple for featuring cocaine use, an orgy, and 'drawn guns'.

 

 

 

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The Korean firm's executive vice president for its visual display business, Won-Jin Lee said: 'We pride ourselves on working with top industry leaders to deliver the widest range of content services to our smart TV platform.

'Bringing more content, value and open platform functionality to Samsung TV owners and Apple customers through iTunes and AirPlay is ideal for everyone.'

The company has signed up dozens of new shows to the project so far with big stars such as Reese Witherspoon, Jennifer Aniston and Kristen Wiig already on board.

The company has signed up dozens of new shows to the project so far with big stars such as Reese Witherspoon, Jennifer Aniston and Kristen Wiig already on board.

Apple's Eddy Cue said of the announcement: 'We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favourite content on the biggest screen in their home.'

Vizio also said it will also be supporting HomeKit, and Airplay 2.

Apple says “with AirPlay 2 and HomeKit, you can use Siri on your iPhone to send a video to your TV. Better yet, ask Siri to play a specific show in a specific room.”